Alas, celebrity worship has always been a part of human culture. Why not choose individuals worth celebrating? A suggestion from The School of Life.
... We need serious news outlets to engage with the task of identifying and then promoting a raft of original celebrities. We need them to pick out for us the clever and kind actors, research scientists, molecular biologists, poets, venture capitalists, mothers, nurses, cleaners and parking attendants, the very many people who would be more appropriate targets of celebrity than those we know today - people whose physiques, attitudes and routines we should constantly have paraded before us through enticing photography and heart-warming anecdotes.
The job of serious news outlets is to make the celebrity section no less exciting than it is now, and yet ensure that it features people who will spark our imaginations and help us lead our lives wisely and ambitiously, because they have something properly consoling and good to tell us. Celebrity stories should, in their mature form, make up one of the most serious, worthwhile sections of the most serious news organisations.